You searched for: "*"

The results has been filter on Authors containing Rhiannon Griffiths.
ANA has found 1 results for you, in 89 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The connected audience

This paper examines the big question facing media owners as they migrate content and advertising between diverse platforms: how do they optimize the impact of each platform when it's hard to measure their combined reach and the way they interrelate?...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Jennie Beck, Rhiannon Griffiths
Company: KANTAR TNS Malaysia
October 21, 2010
×

Citation

Beck and Griffiths (2010a, October 21). The connected audience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-connected-audience